New Zealand has a vibrant business culture, where entrepreneurial spirit and community values converge. In Maori wisdom, “He tao rākau e taea te karo, he tao kupu e kore e taea,” speaks volumes (The thrust of a spear can be avoided, but not the thrust of words). The impact of words is inevitable, and this proverb perfectly encapsulates the essence of networking. It’s a subtle acknowledgment that in the world of commerce, our connections define us.
In this article, we explore the intricate dance of building relationships that underpin the success of businesses in our unique corner of the world. From casual coffee meetings to structured networking events, each interaction weaves into the larger tapestry of our professional lives. Join us as we navigate through the nuances of creating and nurturing business relationships that are as enduring as they are profitable, in a place where your word, and your network hold unparalleled power.
Understanding Networking in New Zealand
Networking in New Zealand is deeply interwoven with the nation’s cultural ethos. Two Maori concepts, whanaungatanga and manaakitanga, are particularly significant in shaping the Kiwi approach to building business relationships.
The Cultural Context of Kiwi Networking
The concept of ‘whanaungatanga’ refers to kinship and a sense of family connection, which in a business context, translates into the importance of forming and maintaining meaningful relationships. Whanaungatanga is not merely about making connections to advance business transactions; it is foundational to all interactions, allowing for genuine engagement and understanding of one’s aspirations and challenges. This relational approach fosters a business environment where partnerships are formed based on mutual respect and a holistic understanding of one another.
‘Manaakitanga’ is another core Maori value that influences networking, embodying care, respect, and hospitality. Manaakitanga extends beyond treating others well and includes the nurturing of relationships and ensuring the wellbeing of the community and the environment for future generations. This value is often expressed through the responsibility to provide hospitality and protection, holding everything in the highest regard and supporting one another with respect, humility, kindness, and honesty. The cultural strength and health of Maori communities, as well as their quality of life, are indicative of manaakitanga in practice.
Networking in Different Business Landscapes
In corporate New Zealand, networking events and conferences are common, yet the informal exchange, a chat over coffee or a shared interest in rugby, remains an essential part of establishing trust and rapport. Networking with small businesses often takes on a more community-focused form, leveraging local events and personal interactions to build a supportive network.
The contrast between urban and rural networking is also noteworthy. In cities like Auckland, networking may be broader and faster-paced. In contrast, in smaller towns or rural areas, networking tends to be more personal and community-oriented, reflecting tighter-knit community bonds.
Key Benefits of Networking
Networking in New Zealand can unlock a myriad of benefits for professionals and businesses alike. By engaging with others in the industry, individuals can open doors to opportunities that would otherwise remain inaccessible.
Strengthening Business Opportunities
The primary advantage of networking is the potential expansion of one’s business opportunities. These include partnership offers, client leads, joint ventures, or even insights into new market trends that can propel a business forward. Networking events serve as melting pots for ideas and innovation, often leading to collaborative success stories.
The Ripple Effect of a Strong Network
Beyond immediate business opportunities, a strong network functions as a support system. Whether it’s offering advice during challenging times, providing referrals, or advocating on one’s behalf, the connections made through networking can have a lasting impact. The ripple effect of such a network ensures that its benefits are not linear but exponentially beneficial.
Enhancing Knowledge and Skills
Through networking, individuals gain access to a wealth of knowledge and expertise that they may not possess. Engaging with a diverse range of professionals allows for the sharing of skills and advice, contributing to continuous personal and professional development.
Boosting Visibility and Reputation
Regular networking increases visibility within your industry. It helps build a reputation as a knowledgeable, reliable, and supportive professional. This increased visibility is invaluable in establishing credibility and authority in one’s field.
Access to Resources and Support
A well-connected individual has better access to resources, be it human capital, financial advice, or technological assistance. The network often includes people who can offer help or point in the direction of someone who can, effectively acting as a resource multiplier.
Encouraging Innovation
Connections formed through networking can often lead to innovative ideas and practices. The exchange of perspectives and experiences is a catalyst for creativity, which is essential for staying competitive in today’s dynamic business environment.
Cultivating a Sense of Community
Networking helps build a professional community that can advocate for the interests of its members. This community can influence industry standards, lobby for beneficial policies, and support its members in times of need.
Networking Opportunities in New Zealand
New Zealand offers a wealth of networking opportunities that cater to a variety of professional interests and industries. These platforms enable individuals and businesses to connect, collaborate, and grow.
Key Events and Groups
New Zealand is host to numerous events that serve as prime networking opportunities, including industry conferences, trade shows, and business expos. Events such as the New Zealand Trade and Enterprise (NZTE) events and local Chamber of Commerce functions are key examples where business owners can meet like-minded individuals.
Local business groups and networking circles also play a crucial role. Organisations like Business Networking International (BNI) New Zealand and the Women in Business Network (WIBN) New Zealand provide structured environments for networking, offering regular meetings and resources for business growth.
Leveraging Local and Online Communities
Local business associations often host events that encourage community participation and networking among local businesses. These associations can be found in most cities and larger towns, providing a platform for local entrepreneurs to support each other and build a strong local economy.
Online communities and networking platforms are now very popular. LinkedIn groups specific to New Zealand industries, as well as local Facebook business groups, offer forums for discussion, advice, and connection, regardless of geographic barriers.
Special Interest and Niche Networking
For those with specialised interests or in niche markets, New Zealand offers a range of industry-specific groups and events. These can include technology meetups, start-up incubators, and creative industry gatherings, which often foster innovation and collaboration.
Maori and Pacific Business Networks
There are also networks dedicated to supporting Maori and Pacific businesses in New Zealand, such as the Federation of Maori Authorities and Pacific Business Trust. These organisations focus on promoting indigenous and Pacific entrepreneurship, providing resources, and hosting events that honour cultural values and business practices.
Educational Institutions and Alumni Groups
Universities and polytechnics frequently host alumni events that can serve as networking opportunities. These institutions often facilitate connections between current students and alumni, creating a bridge between education and industry.
Effective Networking Strategies
Networking can be a powerful tool for personal and professional growth when approached with the right strategies. Here are some effective methods for building and maintaining a strong network in New Zealand.
Be Genuine and Show Interest
Authenticity is key in networking. Approach each interaction with genuine interest in the other person, not just what they can offer you. Ask insightful questions and listen actively to understand their experiences and needs.
Utilise Online Platforms
Make the most of online networking platforms such as LinkedIn to connect with professionals in your industry. Ensure your profile is up-to-date, engage with content relevant to your field, and participate in discussions to raise your visibility.
Follow Up and Keep in Touch
After meeting new contacts, follow up with a personalised message. Express your appreciation for their time and reiterate any mutual interests or potential collaboration discussed. Regularly touch base with your contacts to keep the relationship alive.
Provide Value
Always think about how you can add value to your contacts. Share resources, make introductions, or offer your expertise. Networking is a two-way street, and providing assistance can strengthen your connections.
Set Networking Goals
Before attending networking events, set clear goals. Identify what you want to achieve – it could be meeting potential clients, finding a mentor, or learning about new industry trends. Having objectives can guide your interactions and help measure your networking success.
Engage in Community Events
Involvement in community events and volunteer opportunities can expand your network outside of professional confines. These activities can lead to unexpected connections with shared interests.
Practice Your Pitch
Have a clear and concise way to describe what you do and what makes your work or your business unique. A compelling pitch can pique interest and lead to more in-depth conversations.
Networking Follow-Through
Networking doesn’t end with the exchange of business cards. Follow through on promises, whether it’s sending information, making an introduction, or setting up a meeting. This builds trust and reliability.
Embrace Diversity
Embrace the diverse perspectives within your network. New Zealand’s business community is multicultural, and understanding different viewpoints can lead to more creative and effective collaborations.
Overcoming Challenges
While networking can open many doors, it’s not without its challenges. Recognizing and overcoming these hurdles is key to successful networking in New Zealand.
Breaking the Ice
Initiating conversation can be daunting, but it’s the first step in networking. Prepare open-ended questions related to the event or industry trends to spark dialogue, and be ready to share a bit about yourself.
Building a Diverse Network
Avoid limiting your network to a single industry or demographic. Strive to build a diverse network, which can provide a broader range of opportunities and perspectives. Challenge yourself to connect with people outside of your immediate circle.
Dealing with Rejection
Not every attempt at networking will be successful. If someone is not interested in connecting, respect their decision and move on. Remember, networking is about building genuine connections, not just increasing numbers.
Navigating Cultural Differences
New Zealand’s multicultural business environment can present challenges in understanding various cultural norms and practices. Educate yourself on the basic customs and cultural nuances of different groups within your network.
Managing Time
Networking effectively requires time management. Balance your networking efforts with your professional and personal responsibilities to ensure it’s a beneficial use of your time.
Overcoming Introversion
For introverts, networking events can be particularly taxing. However, they can also be an opportunity to hone your listening skills, often appreciated in conversations. Set a realistic goal for the number of people you aim to speak with, and take breaks when needed.
Following Up Effectively
The follow-up is where many networking efforts falter. Develop a system for organising contacts and schedule follow-ups to keep the connection active. Personalised communication tailored to each contact can make all the difference.
Utilising Feedback
Be open to feedback from your peers and contacts. Constructive criticism can be invaluable for improving your networking skills and approach.
Adapting to Virtual Networking
The rise of virtual networking requires adapting traditional interpersonal skills to digital platforms. Focus on being engaging and professional in video calls and online interactions, just as you would in person.
Leveraging Technology for Networking
In the digital era, technology plays a pivotal role in networking. Embracing these tools can extend your reach and enhance your networking capabilities in New Zealand.
Digital Networking Platforms
Utilise professional networking sites like LinkedIn to connect with other professionals. Join New Zealand-specific groups and participate in discussions. Online industry forums and social media groups can also be valuable spaces for sharing knowledge and finding networking opportunities.
Virtual Events and Webinars
Attend virtual conferences, webinars, and online workshops. These can be particularly useful for connecting with individuals and learning new industry-specific skills or insights. Make sure to actively participate and follow up with contacts you meet just as you would in person.
Networking Apps and Software
There are various apps and software designed to facilitate networking. Use these tools to manage your contacts, schedule meetings, and set reminders for follow-ups. Apps like Meetup can also help you find local events and groups with similar professional interests.
Social Media
Utilise social media platforms for a more informal networking approach. The platform formerly known as Twitter, now referred to as X, facilitates real-time discussions about industry trends and events. Instagram can be a channel for sharing your business’s story and engaging with others’ content.
Online Communities
Online communities, including those on Slack or Discord, can provide niche networking opportunities within specific industries or interest groups. They offer a platform for more casual interaction and knowledge exchange.
Podcasts and Blogs
Engaging with content such as podcasts and blogs can provide talking points and insights for networking conversations. Creating your own content can also position you as a thought leader and draw a network to you.
Tech Etiquette
Remember to practice good tech etiquette. Be respectful of people’s time, avoid spamming with requests, and be as courteous online as you would be in person.
Networking Etiquette
Proper etiquette is the foundation of effective networking. It’s about making others feel valued and respected, which in turn, strengthens your professional relationships.
Professional Courtesy
Always be respectful and professional in your interactions. Punctuality for meetings, polite conversation, and attentiveness show respect for others’ time and contributions.
Active Listening
Good networking is as much about listening as it is about speaking. Give your full attention during conversations, and show interest in what others have to say. This fosters mutual respect and open communication.
Follow-Up and Follow-Through
If you promise to make an introduction or send information, do so promptly. Following up after meetings and delivering on promises is essential for building trust.
Consider Cultural Norms
In New Zealand’s multicultural business environment, respecting cultural norms and practices is crucial. Take the time to learn about the customs of those you are networking with, especially in Maori and Pacific business contexts.
Appropriate Sharing
While networking can sometimes lead to friendships, it’s important to maintain a professional boundary. Share appropriately and avoid oversharing personal details that might make others uncomfortable.
Gratitude
Expressing gratitude is fundamental. A simple thank you after an introduction, meeting, or helpful conversation goes a long way in maintaining good relationships.
Digital Communication
In digital communication, maintain professionalism. Be concise and clear in your messages, and remember that tone can be easily misconstrued without non-verbal cues.
Nonverbal Communication
Be mindful of your nonverbal communication. Body language, eye contact, and facial expressions can communicate much more than words, especially in face-to-face networking situations.
Avoiding Hard Selling
Networking is about building relationships, not immediate sales. Resist the urge to hard sell your services or products upon first meeting someone.
Future of Networking in New Zealand
As we look ahead, the landscape of networking in New Zealand is poised to evolve, shaped by technological advancements, cultural shifts, and global trends.
Embracing Digital Transformation
Digital networking will continue to grow, with virtual events and social media platforms becoming increasingly significant. As New Zealanders become more adept at digital communication, the reach and efficiency of networking will expand.
Cultural Integration
New Zealand’s cultural diversity will further influence networking practices. Maori and Pacific values will become more integrated into mainstream networking etiquette, promoting a unique blend of traditional and modern practices.
Sustainability and Social Responsibility
Networking will likely encompass a greater focus on sustainability and social responsibility. Professionals and businesses will gravitate towards networks that prioritise ethical practices and contribute positively to society and the environment.
Innovation Hubs
New Zealand may see a rise in innovation hubs and co-working spaces that foster networking. These spaces can act as catalysts for collaboration across different sectors, driving creativity and economic growth.
Global Connectivity
As New Zealand continues to participate in the global market, networking will increasingly cross borders. This will create opportunities for international partnerships and learning from global best practices.
Networking Education
There may be a growth in formal networking education, with institutions providing training on effective communication, cultural competence, and digital networking strategies.
Personal Branding
The importance of personal branding in networking will grow, with professionals leveraging online platforms to showcase their skills and expertise to a wider audience.
Artificial Intelligence and Networking
AI may play a role in networking by helping professionals analyse data to identify potential connections and opportunities, streamlining the networking process.
Networking for All
Efforts to democratise networking will continue, ensuring that people at all levels have access to networking opportunities. This includes supporting young professionals, women, and underrepresented groups to build their networks.
Conclusion
As we traverse the ever-evolving landscape of business in New Zealand, the importance of networking remains undiminished. The insights shared in this article underscore the power of networking as an invaluable tool for fostering professional growth, building meaningful relationships, and opening the door to a multitude of opportunities.
From embracing the Maori values of whanaungatanga and manaakitanga to leveraging the latest digital platforms, networking in New Zealand is a rich tapestry of old and new. It is an art form that combines the depth of traditional relationships with the breadth of modern technology.
The future of networking in our nation is bright, guided by cultural integration, digital transformation, and an increased focus on ethical business practices. As New Zealanders, we are poised to continue building a networking culture that is both uniquely Kiwi and universally welcoming, ensuring that we remain connected not just within our shores, but to the wider world.
Let us carry forward the wisdom that “He tao rākau e taea te karo, he tao kupu e kore e taea” — understanding that while we may navigate the tangible paths of commerce and digital spaces, it is the intangible connections, the shared words and experiences, that truly bind us in the world of business.
In the spirit of networking, we invite you to reach out, connect, and weave your own story into the dynamic and ever-expanding business community of New Zealand.
References and Further Reading
To delve deeper into the topics discussed in this article and enhance your understanding of networking in New Zealand, consider exploring the following resources:
- Independent Māori Statutory Board – To understand manaakitanga and its implications in fostering a supportive business environment.
- New Zealand Trade and Enterprise (NZTE) – For information on events and how they can be leveraged for networking opportunities.
- Business Networking International (BNI) New Zealand – To learn about structured networking opportunities and find local chapters.
- Women’s Network New Zealand (WNNZ) and Co.OfWomen – For resources and networking opportunities tailored to women professionals in New Zealand. WNNZ offers a platform for connection and empowerment, while Co.OfWomen provides support and advocacy for women entrepreneurs and business leaders within the country.
- Federation of Māori Authorities – To explore networking opportunities within the Maori business community.
- Pacific Business Trust – For information on networking and support for Pacific businesses in New Zealand.
- LinkedIn Groups – Join groups tailored to New Zealand professionals for online networking opportunities.
Each of these references offers valuable knowledge and networking opportunities for those looking to strengthen their business connections in New Zealand. They provide a starting point for engaging with the rich and diverse networking landscape that New Zealand has to offer.